Portfolio · 02
14+ hours a week, back.
A clothing brand with 100+ employees that sells in B2B markets worldwide.
Fashion, B2B sales
14+ ha week saved
1single source of data, no double entry
Illustrative recreation
The plateau
Undergold sold in B2B markets worldwide through Brandboom. Brandboom didn't allow quick price or inventory updates, so everything was done by hand: 20+ hours a week just keeping products and catalogs up to date.
What I did
- I designed a custom hybrid system across Shopify, Supabase and Vercel.
- Data lives in a single source: it goes in once, in one place.
- Images come straight from Shopify, making use of the Shopify Plus plan the brand already paid for.
- Browsing and buying are smooth, because Shopify is built for e-commerce.
What changed
- 14+ hours a week saved for Laura, head of internationalization.
- A single source of data, no double entry.
This case's images are an illustrative recreation. Undergold's revenue figures are not published.