Portfolio · 08
One website with a path to purchase for each service.
Sara Betancur is a writer and speaker. Her services were spread across several channels, and it was hard to tell what she offered.
- Role
- Strategy, web design & development
- Sales
- Shopify and WhatsApp
- Industry
- Personal brand
The project
I brought everything together on one website so her services were easy to verify and understand.
What I did
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A path for each service
Every service has a direct call to action: people buy physical products on Shopify and book consultations over WhatsApp.
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Traffic to Patreon and Spotify
I routed traffic from every channel to Patreon and to her podcasts and interviews on Spotify.