Portfolio · 09
+25% digital sales in three months.
ILMIN is a niche fragrance brand from Medellín. Beyond their online store, I took over their whole marketing strategy.
- Role
- Brand advisory, marketing & e-commerce
- Platform
- Shopify
- Industry
- Niche fragrance
The project
I started with the online store. Today I advise the whole brand: making ILMIN stronger in Colombia and getting it ready for international markets.
- digital sales in the first 3 months
- +25%
What I did
-
Marketing strategy
I lead the brand's whole marketing strategy.
-
Online store
I run the Shopify store and the digital channel, where sales grew 25% in the first 3 months.
-
Physical stores
I'm helping open three physical stores.
-
Products and markets
We trimmed the product range and are getting the brand ready for international markets.
